The idea
Diesel Art 21 stands for reliability and precision in car repair and maintenance—a tradition spanning over 20 years. The challenge was to create a visual identity that reflects this enduring expertise and no-nonsense approach. The goal was to capture the brand’s essence in a modern yet timeless aesthetic that speaks of trust and technical mastery.
The Process
The journey began with a deep dive into Diesel Art 21’s heritage and core values. By understanding the brand’s longstanding commitment to quality service, we distilled its essence into key visual elements.
Logo Design: We developed a strong, distinctive emblem that embodies precision and reliability.
Colour Palette: We chose bold, clean tones that communicate strength and professionalism, reflecting the mechanical nature of the automotive field.
Font Selection: Modern yet timeless typography was selected to ensure clarity and readability across all media.
The Outcome
The final visual identity for Diesel Art 21 is a balanced reflection of its legacy and forward-thinking approach. The logo serves as a mark of quality, the colour palette reinforces the brand’s robust character, and the typography delivers clear, confident communication. Together, these elements form an identity that honors Diesel Art 21’s past while positioning it for future innovation.